Italy: Product Placement – Rules and Trends in Italy
Branded content is a hype word. Audiovisual content is meddled with products and vice-versa, while advertisers are more creative in devising new solutions. Within this context product placement is...
View ArticleUK: New Controls on Alcohol Sponsorship
By Vanda Craig Alcohol brands have had a historic association with sports sponsorship, but stricter regulation in Europe has been on a steady incline. 31 January 2014 saw the introduction by the...
View ArticleUSA: NBA and Nike announce global partnership
The National Basketball Association (NBA) and Nike announced an exclusive eight-year global merchandise and marketing partnership, making Nike the official oncourt apparel provider from the 2017-18 NBA...
View ArticleItaly: Product Placement – Rules and Trends in Italy
Branded content is a hype word. Audiovisual content is meddled with products and vice-versa, while advertisers are more creative in devising new solutions. Within this context product placement is...
View ArticleUK: New Controls on Alcohol Sponsorship
By Vanda Craig Alcohol brands have had a historic association with sports sponsorship, but stricter regulation in Europe has been on a steady incline. 31 January 2014 saw the introduction by the...
View ArticleUSA: NBA and Nike announce global partnership
The National Basketball Association (NBA) and Nike announced an exclusive eight-year global merchandise and marketing partnership, making Nike the official oncourt apparel provider from the 2017-18 NBA...
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